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Feb, 03 2016

Gujarat based Cook’dIN launches online for home cooked food

"We have conceived Cook'dIN as a catalyst, a facilitator that creates a primary/secondary revenue stream for homemakers and low to median income groups by catering to the need of consumers for home-cooked food", shared Abhijeet Goswami, Co-Founder, Coo

Gujarat-based start-up Cook'dIN has launched a unique online convergence platform that offers its patrons access to the goodness and health of home cooked food. It has been launched in Ahmadabad in the first phase with both home-based cooks and consumers connected through its web interface. Now, the services are set to expand to urban centres of Gujarat in 2016.

"We have conceived Cook'dIN as a catalyst, a facilitator that creates a primary/secondary revenue stream for homemakers and low to median income groups by catering to the need of consumers for home-cooked food", shared Abhijeet Goswami, Co-Founder, Cook'dIN.

"The total size of Indian foodservice market is expected to be INR. 65,000 crore ($10 billion). The food delivery market in India is pegged at an approximate Rs 16,250 crore ($2.5 billion), out of which the unorganised home cooking and delivery market stands at Rs 9800 crore ($ 1.5 billion)," added Goswami.

He further said, "The huge migration of skilled workforce and professionals crisscrossing different geographical and cultural zones to the country's teeming urban centres is what has generated this need gap. We realise that there exists a huge demand in consumers for home-cooked food and a variety of traditional food that is healthier and wholesome. In our 1st phase, we wish to take Amdavadis and subsequently the whole of Gujarat".

"To start with we are eyeing a potential customer base of 4.4 lakh households out of 11 lakh households in Ahmadabad city. Home Chefs who are registered on Cook'dIN have a huge marketplace to cater to and as there are not many restrictions on the Home Chefs they continue to remain their own bosses. The yearning in urban households for 'Ghar ka Khana' is what spurred the idea of Cook'dIN", concludes Goswami.

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