Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 12 2018

Grofers records five-fold sales growth on first day of FY18

The shift has led to significant increase in cart size with women accounting for almost 80 percent of the sales on the platform.

Low price online grocery supermarket, Grofers has announced its successful growth registering a strong single day sale crossing Rs. 7.8 crore on April 1, 2018, a five-fold growth, as compared to last year.

The brand led a dramatic shift in its customer base with 75 percent women customers as opposed to 69 percent men, over last year. With many firsts starting this financial year, FY 2017-18 led a significant shift in the online grocery shopping trends among Indians.

The shift has led to significant increase in cart size with women accounting for almost 80 percent of the sales on the platform.

With 12 percent of new users on the platform being first-time online buyers, it is interesting to note that affordable data connections are driving the uptake of online shopping amongst women.

Further, Jio has also accelerated the adoption, as a large user base of almost 43 percent comes from users who are using Jio.

"We are proud to register a phenomenal growth and shift in the grocery buying habits of middle-income Indian customers. As we increasingly become a preferred destination for online grocery shopping, we are delighted to notice the shift with women user base forming a larger buyer section leading to strong customer stickiness and increase in cart size," said Albinder Dhindsa, co-founder, and CEO, Grofers.

"This certainly is a testament to providing quality and consistency in the products and experience at our platform. Along with this, we continue to work with a lot of regional brands to help them with better visibility and distribution - falls in line with one of our goals of being able to make small manufacturers 50 percent of the Grofers platform within the next 12 months. As we continue to see the interesting shifts and trends shaping up the future of online grocery shopping, we reinforce our commitment to the growth of the market," Dhindsa added.

Almost 50 percent of the Grofers' orders have come from sectors of the city demarcated as high population density, low income in Delhi-NCR.

Comment
Related opportunities
  • Designer jewellery
    About Us: It all started when PC Jeweller first opened its..
    Locations looking for expansion New Delhi
    Establishment year 2005
    Franchising Launch Date 2016
    Investment size Rs. 5 Cr. above
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Central Delhi New Delhi
  • Bakery & Confectionary
    About Us: Eat Confetti has unique recupes that have never been..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Home Furnishings
    About Us: Marshalls is the brand synonyms with wallcovering in India.Started..
    Locations looking for expansion Maharashtra
    Establishment year 1975
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
  • Aviation & Hospitality Training Institute
    About Us:  Young chef India schools is a concept floated by..
    Locations looking for expansion West Bengal
    Establishment year 1994
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 1100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Kolkata West Bengal
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities