Green Tea market to reach Rs 400 crore in 2015: Tata Global
Search Business Opportunities
Nov, 03 2014

Green Tea market to reach Rs 400 crore in 2015: Tata Global

The total tea market is around Rs 18,000-20,000 crore. Whereas, green tea is about 1.5 per cent of the market, which is currently Rs 250 crore in size.

The green tea market in India is growing at about 50 per cent annually and is likely to reach Rs 400 crore by 2015, according to a PTI report.

To tap the market, Tata Global Beverages Ltd recently launched a new variant, Tata Tea Acti Green with focus on smaller cities and towns.

"As of now, the total tea market is around Rs 18,000- 20,000 crore, whereas green tea is around 1.5 per cent of the market which comes around Rs 250 crore," said, Vikram Grover, Vice President, Head Marketing - India & South Asia, TGBL.

Tata tea is a leading tea player with approximately 20 per cent market share. "With the launch of these new green tea variants, we are confident that the company will further consolidate its grip on the market”, he added.

TGBL also offers green tea under the Tetley brand catering to high end customers in major cities including metros.

Comment
Related opportunities
  • Mobile & Communication/Internet Connections
    About Us: In 2009 Gerardo Taglianetti, founded Phonup amongst first companies  in..
    Locations looking for expansion Delhi
    Establishment year 2009
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: “99 Pancakes” is first and India’s fastest growing business..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Imitation/Art/Junk Jewellery
    About Us Brand Tistabene is owned by the leading lifestyle retail..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Women's clothing
    About: Laabha is the apparel and lifestyle division of Gunno Knits..
    Locations looking for expansion Delhi
    Establishment year 1995
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities