Australia’s coffee chain \'Good Company Coffee\' forays into Indian market.
Australia based coffee chain, Good Company Coffee enters the Indian market by opening outlets in Mumbai, Dehradun and Hyderabad. The Group plans to expand in Delhi, Pune and Bangalore in future and open 50 outlets in the next three years.
Mr. Arthur Hoffman, Partner, said, "We will reveal the choice of blend to be used in all our Indian stores and franchises on the day of the launch. Moreover a certain percentage of green bean is sourced from Karnataka to keep in sync with the palette of the Indian consumer. The first year will be used to build brand presence, develop brand equity and appreciation for the Australian high street coffee chain. Furthermore, to build a significant market shares in this niche premium segment. Our target is the working youth and those who understand quality and embody the same in their daily lifestyle."
Good Company is a premium lifestyle Australian coffee chain known for its quality beans. Some of its signature blends of coffee are sourced from locations like Costa Rica, Sumatra, Colombian and Nicaragua. Currently the company has three premium blends, Wakey Wakey (Espresso Roast), The Big Payoff (Bold Roast) and Tactical Approach (Balanced Roast).