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May, 03 2018

Godrej, Patanjali among 4 FMCG bidders for Ruchi Soya

If successful, Patanjali gets a firm foothold in the cooking oils business where Adani, through its partnership with Wilmar, Emami and Godrej are established players.

Patanjali Ayurveda which claimed to be reluctant in Ruchi Soya Industries has surprisingly submitted a bid for the commodities player, the last day given by the resolution professional to submit bids for the bankrupt company.

Patanjali Ayurveda’s entry in the auction process of Ruchi Soya complicates matters for other companies Godrej Agrovet, Adani Wilmar and Emami which, too, submitted bids on Wednesday as the Baba Ramdev-led firm is a known disrupter in the FMCG segment.

If successful, Patanjali gets a firm foothold in the cooking oils business where Adani, through its partnership with Wilmar, Emami and Godrej are established players. Patanjali Ayurveda already has a tie-up with Ruchi Soya for edible oil refining and packaging.

With around 24 plants of crushing, milling, refining, and packaging edible oils, an acquisition of Ruchi Soya will be useful to Adani Wilmar and Godrej Agrovet, helping them consolidate their positions in the market.

Initially, 20-odd companies were said to be in the race to acquire Ruchi Soya, which has a product portfolio that includes well-known brands like Nutrela, Ruchi Gold, and Ruchi Star. However, on Wednesday, only four players submitted their bids, multiple sources told TOI. Ruchi Soya, promoted by Dinesh Shahra, owes more than Rs 10,000 crore to creditors. After the company failed to repay the dues, the creditors decided to auction the firm and they appointed Shailendra Ajmera of EY to oversee the bidding process.

Ruchi Soya Industries closed 16% down at Rs 13 on the BSE on Wednesday.

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