Genuine Broaster Chicken reaches India

Genuine Broaster Chicken, an American chicken brand has recently ventured into the Indian market by opening its first store in the country. The busy market of Varsova in Mumbai became the first destination of the brand. To further promote the brand across the length and breadth of the country, the company has roped in celebrity chef Harpal Singh Sokhi as its brand ambassador.

Chef Harpal is expected to add the Indian aroma to the brand while keeping its signature dishes close to their authentic taste. Yellow Tie Hospitality, an India-based food and beverage franchise management company, has brought down GBC to India.

Speaking about the bringing the brand to India, Karan Tanna, Founder and CEO, Yellow Tie Hospitality said that GBC has been an integral part of America's food heritage and Yellow Tie hospitality felt it was time to introduce it to the Indian consumers so they can enjoy a comparatively healthier version of fried chicken. The company is aiming to open around 25 outlets of Genuine Broaster Chicken by end of 2016 and 70 outlets by end of 2017.

Rahul Motwani, Founder of Meera Corporation and franchise owner of the Versova outlet, said that there is a huge gap in the demand and supply of quality fried chicken and GBC will surely fill that gap.

The look and feel of the outlet is of a typical old school neighbourhood American diner with rustic vintage furniture, mosaic mirror walls along with a white and brick wall finish, ornamental windows and American upholstery.