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Aug, 10 2013

Gelato Vinto’s Expansion Plans

Expansion from 50 to 200 outlets in five years across India.

Gelato Vinto, a vegetarian frozen dessert brand, plans to expand their footprint from the existing 50 outlets to at least 200 in the country over the next five years. The promoters would primarily look at Southern, Western and Northern regions of India for expansion.

According to Mr. Akshay Batra, COO, Shivram Foods, promoters of the brand Gelato Vinto, “The future expansion would be through a mix of ‘company owned’ and ‘franchisee’ models. However, franchisee outlets will far outnumber the company outlets in future as the former would give opportunities for faster expansion.”

Out of the 50 outlets that Gelato Vinto currently has, 17 are company-owned and operated, while the rest are franchisee outlets. A large concentration as of now is in Delhi NCR, with varying presence in nine states of India, including Punjab, Maharashtra, Uttar Pradesh, Madhya Pradesh, Rajasthan, Gujarat, and Tamil Nadu.

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