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launch Jul, 20 2013

Fruit Burst Juices from Del Monte

Del Monte to add pineapple-raspberry juices for kids aged 7-13.

By Franchise India Bureau
Fruit Burst Juices from Del Monte

Del Monte will add a new flavour of pineapple and raspberry to its Fruit Burst range of fruit juices, targeted at children aged between seven and 13. The juices contain vitamins B5, B6, B12, and folic acid.

Frans Van Melis, vice-president, Operations, Del Monte, said, “What people like is the combination of child-friendly flavours and additional vitamins. This new flavour offers a truly unique taste and judging by the trials, we expect it to be very popular.”

Del Monte Fruit Burst Pineapple and Raspberry will appear on shelves in Sainsbury’s stores from July 21, 2013. This new flavour, alongside cool cherry and sherbet lemon, will be available in 6x200ml multi-packs. A one-litre family pack will be available in Tesco from August 2013.

In addition to the aforementioned flavours, the Fruit Burst range which contains 15 per cent real fruit juice comprises luscious lime, sour apple and strawberry, sweet apple and blackcurrant, sherbet lemon, and orange and lime.


Related: Nestle to sell new Fitness cereal with less sugar, more wheat

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