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Jul, 18 2016

Fresca Juices to raise Rs 100 crore by 2016 end

The company is expected to report turnover of around Rs 100 crore this fiscal.

Fresca Juices is planning to raise Rs 100 crore by the end of this year. The juice brand is planning to expand its operations and increase turnover by threefold to Rs 300 crore in two years.

"We are looking at raising Rs 100 crore by end of this year to fund expansion. A lot of private equity investors have approached us for investment. We will close funding by end of this year," shared Akhil Gupta, MD Fresca Juices.

The group is targeting Rs 250-300 crore turnover by fiscal 2019. “We are looking at expanding our operation pan-India in the next 2-3 years as we set up our plants in different parts of the country,” added Gupta.

The company is expected to report turnover of around Rs 100 crore this fiscal.

The group is also planning to grow its distribution reach from 50,000 outlets to 1,25,000 outlets by end of 2017-18 and plans to enter new states in India and export to a few countries.

Presently, Fresca is selling juices in Delhi-NCR, Haryana, Punjab, Uttar Pradesh and Rajasthan.

"We are looking at expanding to Madhya Pradesh and Gujarat this year. We are doing some scattered exports to the UK and Canada. We are also exploring new international markets like Australia and Mauritius," he added.

The company said it is looking at adding two manufacturing plants in west and south India in two years. It has a plant near Sonipat in Haryana.

Fresca Juices is also looking at expanding product range by entering packaged drinking water, jam and ketchups. 

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