It is distributing sweets as per the preference of the eight cities where they are currently operational.
Swiggy, online food ordering and delivery platform is sending traditional sweets, greeting cards and colourful Kites along each of their deliveries. While different regions in India have different names of this festival but the core of the festival is to share happiness. Like Pongal is the harvest festival in Tamil Nadu, Lohri in North India, Sankranti in Karnataka, Andhra Pradesh and lot of other places.
It is distributing sweets as per the preference of the eight cities where they are currently operational. For instance tilguls (sweet made of Sesame and Jaggery) being distributed in Mumbai, Edlubella (sweet made of Sesame and Jaggery) in Bangalore and other cities.
In Bangalore, Swiggy is distributing Sankranti special Sesame Jaggery (locally known as Ellu Bella) in these locations (Jayanagar and Basavangudi). In Chennai, they are sending cards wishing our customers on the occassion of Pongal. In Mumbai and Pune they are sending tilguls with their deliveries. And in Hyderabad, Swiggy has tied up with the some of the famous restaurants such as Agra Sweets, Agrawala Sweets, Akshaya Swagruha Foods, Almond House, B. Bicha Reddy Sweets, Keshav Reddy Sweets, Bikanervala Sweets etc and promoting assorted Sankranti special sweet boxes