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May, 25 2017

Foodpanda looks to enhance food delivery expecience

The online food delivery startup is looking to compete aggressively on technology and delivery with the bigger rivals.

Online food delivery platfrom, Foodpanda, has signed up bollywood actor Shah Rukh Khan as its brand ambassador. The company aims to regain the market share it has lost to competitors such as Zomato and Swiggy.

The deal has been signed at a time when Foodpanda’s parent company, Delivery Hero, is planning to spend a major chunk of the $431 million (Rs 2,800 crore) funding it received from South African Internet investor, Naspers. The online food delivery startup is looking to compete aggressively on technology and delivery with the bigger rivals.

A top executive from Foodpanda, said, “Foodpanda is looking to gain bigger traction in the bigger food game and delivery business."

In December, Delivery Hero acquired Foodpanda from Rocket Internet, which owned a stake in the German online food delivery platform as well. The deal was done after the Indian operations reported losses. 

Saurabh Kochhar, Chief Executive, Foodpanda India, said, “We are constantly looking to strengthen and enhance our food ordering and delivery experience." 

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