Restaurant Franchise Opportunities

Acquisition Nov, 18 2014

Foodpanda, Delivery Hero close multiple acquisition-deals

Global online food delivery marketplaces announce acquisitions in India, Mexico and South America. Foodpanda acquires Delivery Hero\'s Mexican business of PedidosYa, as well as SeMeAntoja and Superantojo.

By Franchise India Bureau
Foodpanda, Delivery Hero close multiple acquisition-deals

Global online food delivery marketplace Foodpanda and Delivery Hero today announce a series of separate acquisition deals. These acquisitions enable both companies to optimise their international growth strategy.

Foodpanda takes over TastyKhana in India, extending its leading position in one of the biggest food delivery markets worldwide.

TastyKhana, started in 2007, has been one of the first food delivery portals in India. TastyKhana will remain an independent brand. Together, Foodpanda and TastyKhana will partner with over 10,000 restaurants in India, covering over 173 cities.

At the same time, Foodpanda also acquires the Mexican food delivery businesses PedidosYa, SeMeAntoja and Superantojo and targets market leadership in Mexico.

The group has been operating in the Mexican market since December 2012 under the hellofood brand. After the acquisitions, Mexican customers in 10 cities will have the selection from over 2,500 restaurants.

“Latin America holds a central role in our long-term strategy. With these acquisitions we further extend our leading position in a region with tremendous growth” said, Niklas Östberg, CEO, Delivery Hero Holding.

Delivery Hero acquires the hellofood businesses in Argentina, Chile, Colombia, Ecuador and Peru, and captures its market leading position in these markets, aggregating 17,500 restaurants across eleven countries in Latin America, including Argentina, Brazil, Chile, Colombia, Ecuador, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.

“The acquisitions allow us to extend our market leadership in India and improve our strong position in Mexico. Combined with our efforts in other important markets such as Russia, Brazil and South East Asia, where we already gained a leading position, we are best positioned to accelerate growth and become the ‘Amazon’ of food ordering in emerging markets” said, Ralf Wenzel, Co-Founder and Managing Director, Foodpanda. 

Related: Former promoter of Shantha Biotechnics acquires Hyderabad House

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