Food tech startup raises funds from Indian Angels Network

NativeSpecial, a Food-tech startup has raised an undisclosed amount of investment from Indian Angel Network and Madurai-based Native Angels Network. The startup retails traditional snacks & sweets through their online portal across India.

NativeSpecial will incorporate the funds for up gradation of its laboratory facilities and expand to newer markets. Executing 7,000 orders so far, the three-year-old company currently has over 42 products with 20 vendors on board. Nativespecial.com's 'stock-and-sale' model includes clients who form the migrated population in metros, travelers going abroad, gift givers & corporate clients.

The company offers traditional sweets without any preservatives or additions, with delivery across India. Baskaran Veluchamy, Founder & CEO at Native Special said, "Due to the positive response garnered during the trial execution of sale last festival season among South Indian NRIs in the US, the company senses a huge market potential among them and has already started working on tapping the same.”

K Premnath, the lead investor from IAN who joins the board to provide strategic mentorship to the venture said, "Native Special caters to a very pertinent yet untapped gap in the current market through a scalable business model and effective utilization of technology to serve fresh and authentic traditional south Indian sweets and snacks.”

Native Special is looking to introduce FSSAI certifications for vendors and set up an exclusive warehouse in Chennai to enable a hassle free delivery model.

Anand Thangaraj, the lead investor in the company from Native Angels Network said, "Native Special will revive the vanishing traditional cottage sector and thereby contribute to the rural economy.”