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Dec, 24 2015

Food delivery company Swiggy adopts stringent security measures for customers'

Swiggy uses cloud telephony services which enable customer number obfuscation – thereby securing the information of consumers.

RI Bureau

Swiggy, the online food ordering portal backed by SAIF Partners, has introduced a unique number masking feature on their delivery platform.

Number obfuscation is a feature ensuring that the phone numbers of the end customers remain undisclosed to the delivery staff.

Swiggy uses cloud telephony services which enable customer number obfuscation – thereby securing the information of consumers.

This is done through technology which ensures complete safety and confidentiality of the customer’s mobile numbers.

The calls are routed to a third party server which triggers a conference call between the delivery executive and the customer. The customer can use the Live Tracking feature (available on web as well as app) to track their order and can also avoid the need to call the DE.

Number masking was a phenomenon that was implemented first by the cab aggregators.

The online major has also tied up with Better Place to ensure the background verification of the delivery executives is completed before onboarding. The agency verifies critical information such as temporary and permanent address, ID verification along with criminal and court records of the DEs.

Swiggy has proactively taken measures to ensure customer privacy and ensure seamless and secure delivery of food.

With a significant increase in demand for food and ordering of meals at late hours, Swiggy is able to reassure its patrons by providing a secure delivery platform at all times.

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