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Dec, 02 2015

Food delivery business in India on rise with restaurants joining hand with delivery majors

Given the fast evolving home and workplace dynamics where commutes are longer and more women are joining the office bandwagon, the food home delivery trend in India is on an all time high.

Nusra

After leading the in-cafe experiences, the coffee culture pioneer of India, Café Coffee Day (CCD) is all set to lead the out-of-café deliveries trend with its foray into home delivery.

Beginning with Bengaluru, CCD has curated a special menu with some choicest offerings from light snacks to heavy meals to desserts and its range of hot & cold beverages.

The café chain has partnered with Swiggy to take and deliver orders to customers’ doorsteps.

“Café Coffee Day has been at the forefront of every unique trend. We uphold the same spirit with our all new and exciting home deliveries offering. Café Coffee Day already enjoys a loyal base of beverage and café food lovers. With this move, we plan to create a 360 degree interaction with our customers strengthening CCD’s foothold in the food space as well,” shared Bidisha Nagaraj, Group President Marketing, Coffee Day. Given the fast evolving home and workplace dynamics where commutes are longer and more women are joining the office bandwagon, the food home delivery trend in India is on an all time high.

With its vast network of cafes, CCD is uniquely positioned to offer an order-in option for not only beverages but also a multi-cuisine experience with a range of café-oriented and meal-oriented offerings at consumers’ doorsteps.

Unlike restaurants where order-in is limited to a cuisine or two, CCD’s menu is diverse and delectable. Also, while most beverage deliveries are limited to pre-packaged beverages and juices in Indian cities, CCD also offers beverages that are freshly prepared and packaged to perfection.

“The new all-day order-in menu strikes a perfect balance between various cuisines to suit the palate of every food lover from an office goer, a student, a home-maker to a party host ordering in bulk, so they can access their choicest food and beverages at affordable price points with ease of access at the heart of every order,” added Nagaraj.

CCD’s new menu is the perfect alignment between café and restaurant food. While most outlets meet the usual meal timings of lunch and dinner, CCD’s menu is one step ahead.

CCD has mapped 50 cafes in Bengaluru to deliver orders within a 3-4 km radius. Its customers will be able to place an order from a cafe that falls within their delivery radius. Based on preparation times, the delivery executive would reach the cafe, collect the order and deliver to a customer. CCD has partnered with Swiggy to deliver orders to customers.

“We're thrilled to have partnered with the most ubiquitous coffee chain in India. It is very encouraging to see big brands embrace concept of delivery and this partnership helps us further consolidate our position as the biggest and most reliable food delivery platform in the country. Our operations have posted an average delivery time of 37 minutes across and having a brand as well-known as Cafe Coffee Day partner with us is testimony to our reliability. Coffee Day's new menu will help ensure that we cater to every kind of customer,” said Nandan Reddy, Co-Founder, Swiggy.

Besides a whole range of options to meet the hunger levels spread across the day, CCD’s home delivery set up is also equipped to cater to bulk packaging for larger groups like corporate meetings or small get togethers and celebrations at home. The new beverage order and packaging of 750 ml for 5 people has been introduced to meet orders across the entire range of hot coffees, cold beverages to ready to drink options. The delivery offerings are priced comparably with what a customer would pay at other dine-in cafe.  

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