Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 13 2018

FSSAI Wants Ban On Junk Food Ads Aimed At Children

The Food and Beverage Alliance of India has already decided to voluntarily restrict food and beverage advertisements aimed at children.

India’s food regulator, FSSAI has proposed a ban on all forms of advertising of products with high fat, sugar and salt (HFSS) aimed at children, a move that could affect companies making chips, burgers, pizzas and other junk food.

“HFSS food products shall not be advertised to children in any form,” the Food Safety and Standards Authority of India said in a notice inviting comments, views and suggestions to its draft regulations.

However, the draft Food Safety and Standards (Labelling and Display) Regulations, 2018, did not spell out how the advertising curbs would be enforced. An expert panel set up by the authority earlier had recommended a ban on advertising of junk foods on children’s channels or during kids’ shows on TV.

“Potato chips, colas, ready-to-eat food and pickle are hugely advertised products which fall in the category of high fat, sugar and salt. However, these are items of general consumption, so how do we ensure that children are excluded from viewing those ads?” asked Sagar Kurade, a representative of the All India Food Processors' Association.

The Food and Beverage Alliance of India, which includes companies such as Coca-Cola, PepsiCo, Nestle, Kellogg, Mars Chocolate, Hindustan Unilever and Mondelez, has already decided to voluntarily restrict food and beverage advertisements aimed at children.

“The revenue of kids’ channels has already suffered due to responsible advertising policy of most multi-national companies.

Going forward, there could be some more dent, however, it may not be so much,” said Basabdatta Chowdhuri, chief operating officer of media-buying agency Publicis Media. The draft policy suggests that food companies declare the quantity of total fat, added sugar, salt, trans fat and energy in each serving with the recommended dietary allowance.

Comment
Related opportunities
  • Frontier Biscuits - a very renowned name in Bakery sector..
    Locations looking for expansion New Delhi
    Establishment year 1950
    Franchising Launch Date 1995
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater West Delhi New Delhi
  • Electric Vehicles (E-Vehicles)
    About Us: India’s First –Ever  Electric Bike Rental/Taxi/Delivery Platform e-Bike..
    Locations looking for expansion New Delhi
    Establishment year 2007
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 1100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
  • Bars, Pubs & Lounge
    About Us: TJ's Brew Works is a microbrewery, with freshly brewed..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: Cambridge Montessori Pre School and Day Care is poised..
    Locations looking for expansion New Delhi
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 5lac - 10lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Central Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities