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Aug, 13 2013

Dil Se Dua, a Campaign by Real

Réal\'s \"Dil Se Dua\" to spread healthy happiness among underprivileged Kids.

As part of its mission to touch the lives of thousands of under-privileged children across Punjab and spread Health & Happiness this Rakhi, India's leading packaged fruit juice maker Dabur India Limited today announced the launch of a mega initiative - Réal Dil se Dua through India Food Banking Network managed by campaign partner Aidmatrix Foundation India.

On the occasion, Dabur also introduced Réal Greetings, an exclusive range of special Rakhi gift packs of Réal fruit beverages. The special gift packs of Réal -- priced between Rs 105 and Rs 260.

Harsh Takru,Brand Head Real, Dabur India, said " Ltd Réal is committed to providing its consumers healthy happiness by offering a nutritious yet tasty choice of fruit beverage. Keeping in tune with this core brand philosophy, we have rolled out the Réal 'Dil Se Dua' campaign this Rakhi, wherein we will be visiting leading markets across cities in Punjab seeking support from general consumers for undernourished children. We will be encouraging people to sign on a pledge to support the kids and against each signature, we commit to give one pack of Réal fruit beverage to a needy kid. The campaign would also try to build awareness on the India Food Banking Network project under which it is aimed to make each district of India accessible to a food bank by the year 2020."

The brand will set up 25 special entry gates across different market places in Punjab wherein the visitors of the market could leave their signatures as a gesture to give 'Dil Se Dua' to the underprivileged kids of our society.

Mr Kuldip Nar, Managing Director - Asia, Aidmatrix Foundation, India, said: "This unique initiative of Dabur and Réal has set a precedent on how innovative and creative support can be generated with the engagement of customers and employees to help those that need it the most. We are constantly working towards replicating the FoodBanking system across the country and invite partnerships that will help realise our vision of having the every district of India accessible to a FoodBank by 2020."

"Through the Dil Se Dua campaign we aim to collect at least 30,000-40,000 signatures and, hence, donate fruit juice packs of an equal number to the underprivileged kids, making it a healthy & happy festive season for them as well," he said.

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