Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Sep, 09 2014

Diageo to partner with leading technology start-ups around the world

The company is planning to commit $100,000 to support pilot technology technology solutions.

Diageo has created a new global innovation programme, Diageo Technology Ventures designed to solve existing business challenges and unlock new opportunities for growth by working with emerging technology companies and entrepreneurs, states a report in Business Standard.

Diageo will partner with companies across the globe to rapidly develop and pilot technology solutions in response to a series of focused business briefs. The company is planning to invest $100,000 fund to support each pilot project. Speaking to Business Standard, Syl Saller, Chief Marketing Officer, said,"Tech start-ups and entrepreneurs are truly defining disruptive innovation driven by an irrepressible appetite to experiment and a willingness to take risks. Diageo Technology Ventures allows us to access this world as we look to solve some of our biggest business challenges. This programme will also further build our internal ability to move with pace and provoke a genuine entrepreneurial mind-set in our pursuit of breakthrough innovation. It underlines our fundamental belief that through partnerships with forward-thinking start-ups and entrepreneurs we will deliver competitive advantage for our business."

The programme will launch with a brief which seeks out technologies and platforms that can be used to help consumers to drink responsibly. The brief will challenge applicants to tap into existing digital behaviors or utilize platforms already widely used by young adults above the legal purchase age. The second brief developed for launch will look for solutions to support retailers and distributors in countering retail theft. Diageo plans to issue a number of briefs during the first year of the programme and will fund multiple pilots per brief. 

Comment
Related opportunities
  • About Hearing Plus:-Hearing Plus is an organization that provides services..
    Locations looking for expansion West Bengal
    Establishment year 2006
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Kolkata West Bengal
  • Laundry & Dry Cleaning
    About:Dhulaiwala takes out the pain of doing your laundry by..
    Locations looking for expansion West Bengal
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required 80 - 100 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Kolkata West Bengal
  • About: Conceptualized as a reflection of Indian cuisine and culture, Laat..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Souvenir Shops
    About Marcou ArtifactsMarcou Artifacts is the creative brainchild of Mr. Anil..
    Locations looking for expansion Maharashtra
    Establishment year 2013
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities