Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Sep, 02 2014

Diageo launches road safety programme in India

Aims to create awareness on road safety, train traffic police and dangers of underage drinking.

Diageo, the maker of Johnnie Walker whiskey and Smirnoff vodka has launched a road safety programme in India that aims to improve awareness on road safety, train traffic police and educate youngsters on the dangers of underage drinking.
The programme was launched in association with the Institute of Road Traffic Education ad is likely to be implemented in 30 cities. The Ministry of Road Transport and Highways and the International Road Federation will be partners in the project.

Commenting on the same, Abanti Sankaranarayanan, MD, Diageo India, said, “The project involves training and capacity building of enforcement agencies like the traffic police, distribution of high quality breath alcohol analyzers, training drivers of commercial vehicles and creating awareness among university students.”

According to the World Health Organisation, road traffic injuries are the eighth leading cause of deaths globally, claiming more than 1.24 million lives annually. At the same time it has become a matter of concern for India with about 1,40,000 fatalities annually. 

Comment
Related opportunities
  • Clinics & Nursing Homes
    About the Brand   A journey that has transformed an idea into..
    Locations looking for expansion Maharashtra
    Establishment year 1986
    Franchising Launch Date 2005
    Investment size Rs. 50lac - 1 Cr.
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Want to start your own preschool with different approach? HPS..
    Locations looking for expansion Andhra Pardesh
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 10lac - 20lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Secunderabad Andhra Pardesh
  • After School Activities
    Started in 2009, SportyBeans is India’s most reputed non-competitive multi-sport..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 1200-1500 sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Maharashtra
  • About Us  Pretty Petals was established in 2005 under aegis of..
    Locations looking for expansion New Delhi
    Establishment year 2005
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities