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Sep, 02 2014

Diageo launches road safety programme in India

Aims to create awareness on road safety, train traffic police and dangers of underage drinking.

Diageo, the maker of Johnnie Walker whiskey and Smirnoff vodka has launched a road safety programme in India that aims to improve awareness on road safety, train traffic police and educate youngsters on the dangers of underage drinking.
The programme was launched in association with the Institute of Road Traffic Education ad is likely to be implemented in 30 cities. The Ministry of Road Transport and Highways and the International Road Federation will be partners in the project.

Commenting on the same, Abanti Sankaranarayanan, MD, Diageo India, said, “The project involves training and capacity building of enforcement agencies like the traffic police, distribution of high quality breath alcohol analyzers, training drivers of commercial vehicles and creating awareness among university students.”

According to the World Health Organisation, road traffic injuries are the eighth leading cause of deaths globally, claiming more than 1.24 million lives annually. At the same time it has become a matter of concern for India with about 1,40,000 fatalities annually. 

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