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Nov, 17 2015

DealMonk targets Delhi-NCR, to partner with 5000 merchants

The platform helps connect restaurants with diners who are undecided about where to dine at that point in time and want to avail discounts.

RI Bureau

Delhi based DealMonk is planning to expand its services to over 12 cities by December 2016.

The real-time restaurant deals platform, which currently offers services in Delhi-NCR with over 250 active merchants and 1,000 application users, is also looking at adding more than 5000 merchants across Delhi-NCR in the coming three months.

"Our immediate goal is to develop Delhi-NCR as a replicable model, scale up infrastructure, acquire new customers, build the sales and marketing teams and expand into 12 Indian metros by Dec-2016," Aditya Jindal, CEO, said in a statement.

DealMonk is currently working with restaurants and is looking to expand into other sectors such as theatres, hotels, gyms, and resorts among others in the coming months. DealMonk is targeting a market of around $1 billion in India over the next 5 years.

The platform helps connect restaurants with diners who are undecided about where to dine at that point in time and want to avail discounts.

The platform uses technologies like Big Data and predictive customer analytics to drive sales and marketing. The company said that its analytics team is building predictive analytics models using Big Data to achieve the customer segmentation strategies based on behavior, demographics, psychographics, and geography.

"Using the insights from Big Data driven customer analytics, restaurateurs can pitch customized deals in a way that they think is the best to attract and retain consumers. And conversely, diners get the best deals, which suit their needs of the hour," the company said in a statement.

The platform enables restaurateurs to publish real-time deals to optimize lean hours and attract nearby customers. Further, iIt provides customers access to marketplace of real-time (live) deals in nearby locations and large variety of restaurateurs from different sectors.

Restaurateurs create the deals and allure customers, while customers get personalized deals saving their time, money and unwarranted struggle on Google, the company said.

The free app serves the consumers with discounts that are available "Right Here Right Now" which is scarce to find on other discount platforms. Its real-time concept makes it extremely easy for app users to find discounts by providing nearby discounts that are available at that exact point of time. The consumer just books a table for free and gets a discount at the restaurant within minutes.

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