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Oct, 29 2014

Dairy Queen eyes partner to enter in the fast growing Indian market

This is Dairy Queen's second try at entering the Rs 2, 47,680 crore Indian food services market after 2011. The restaurant chain is headquartered in Minneapolis in the US and is best known for its signature soft serve ice cream.

Dairy Queen, the global ice cream and fast food restaurant chain is eyeing a potential Indian partner to enter India’s rapidly growing fast food market, according to a report published by ET.

After initial talks with Reliance Retail to introduce its dairy business fell through, it is learnt that the company is looking for new partners to launch its burger chain in the country.

Dairy Queen is owned by American conglomerate Berkshire Hathaway has 6,000 stores in across 19 countries.

This is Dairy Queen's second try at entering the Rs 2, 47,680 crore Indian food services market after 2011.

The restaurant chain is headquartered in Minneapolis in the US and is best known for its signature soft serve ice cream.

"The company would initially want to look at opening around 100 burger stores in India," said a person familiar with the matter. Several phone calls to the company's headquarters went unanswered.

Over the last few months, the Indian market has seen major global brands entering in the Indian market including Carl's Jr, Wendy's, Burger King, Fat Burger and Johnny Rockets have announced their entry into the country.

The total size of India's burger market is estimated to be around Rs 1,000 crore. The unorganised sector accounts for 40 per cent of sales while McDonald's controls 75 per cent of the market share in the organised sector. 

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