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Launch Nov, 05 2014

Dabur launches premium Chyawanprash Dabur Ratnaprash

Earlier the brand has launched Real SUPA Fruits available in Real SUPAFruits Strawberry-Plum and Real SUPAFruits Goji Berry-Pink Guava in the packaged juice format.

By Franchise India Bureau
Dabur launches premium Chyawanprash Dabur Ratnaprash

Dabur has launched premium range of Chyawanprash, Dabur Ratnaprash in India, stated a report published by the Hindu Business Line.

Ratnaprash is targeting adult and is available in two sizes - a pack of 450g priced at Rs 285 and 900g jar priced at Rs 550.

“This marks a first for Dabur and for the healthcare industry in India. We are now offering the same immunity and health benefits of Dabur Chyawanprash while enriching it with precious ingredients like Moti, Kesar, Musali, amla and Brahmi to give you all-day-long energy and vigour”, Ajay Parihar, Category Head-Health Supplements, Dabur India told Hindu Business Line.

“It has been made to give the power of youth to those who feel that the stress of day-to-day living leaves them drained of energy”, he added.

Earlier the brand has launched Réal SUPA Fruits available in Réal SUPAFruits Strawberry-Plum and Réal SUPAFruits Goji Berry-Pink Guava in the packaged juice format.  

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