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Jan, 03 2015

Dabur launches Chyawanprash in Chocolate Flavour

Dabur Chyawanprash Chocolate offers the same 100 percent goodness of Dabur Chyawanprash in a yummy chocolate flavour that would appeal to children.

Dabur India, India’s one of the largest Ayurvedic and natural healthcare company has launched Dabur Chyawanprash in new chocolate-flavoured variant.

Dabur Chyawanprash Chocolate offers the same 100 percent goodness of Dabur Chyawanprash in a yummy chocolate flavour that would appeal to children.

“This marks a new first for Dabur Chyawanprash for the healthcare industry in India. Consumers have always sworn by the health benefits of Dabur Chyawanprash and we are now offering the same immunity and health benefits of Dabur Chyawanprash in a tastier form with the launch of Chocolate flavoured Chyawanprash. This launch would go a long way in expanding the consumer base for this age-old health tonic,” said, Ajay Parihar, Dabur India.

The new variants are packed with the 100 percent goodness of Dabur Chyawanprash and contain the same 47 Ayurvedic ingredients like Amla, Ashwagandha and Guduchi which are helpful in building immunity.

“We found that a large number of youth, particularly kids, found the sharp taste of Chyawanprash a big entry barrier. People feel that products that are healthy can never be tasty. The new Chyawanprash flavoured variants end this dichotomy between health and taste. Now, all your child has to do is take two spoonfuls of these tasty treats every day,” added, Parihar added.

Dabur Chyawanprash Chocolate will be available in two variants of 450gm and 900gm, priced at Rs 168 and Rs 300 respectively.

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