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May, 28 2013

Dabur India Launches Real Activ Drinking Yoghurt

FMCG major Dabur India announced expansion of its packaged food business with the launch of fruit juice-based drinking yoghurts under the Real Activ brand.

FMCG major Dabur India announced expansion of its packaged food business with the launch of fruit juice-based drinking yoghurts under the Real Activ brand.

"Unlike most other yoghurt-based products available in the market today, the Real Activ Drinking Yoghurt range is a unique combination of yoghurt and fruit juice in a drinkable format," Dabur India Ltd said.

The new Real Activ Drinking Yoghurt will be available in two delicious variants of Mango and Strawberry and will be available in two stock keeping units of 1 litre and 200 ml priced at Rs 105 and Rs 25, respectively. The company has roped in Bollywood actress Bipasha Basu to endorse the brand.

"With the launch of Real Activ Drinking Yoghurt, we aim to not only expand the Real Activ brand but also give our consumers more choices to make their modern hectic lifestyle healthier," said Praveen Jaipuriar, Dabur India Ltd Category Head-Foods.

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