Hotline: 1800 102 2007
X
Search Business Opportunities
May, 28 2013

Dabur India Launches Real Activ Drinking Yoghurt

FMCG major Dabur India announced expansion of its packaged food business with the launch of fruit juice-based drinking yoghurts under the Real Activ brand.

FMCG major Dabur India announced expansion of its packaged food business with the launch of fruit juice-based drinking yoghurts under the Real Activ brand.

"Unlike most other yoghurt-based products available in the market today, the Real Activ Drinking Yoghurt range is a unique combination of yoghurt and fruit juice in a drinkable format," Dabur India Ltd said.

The new Real Activ Drinking Yoghurt will be available in two delicious variants of Mango and Strawberry and will be available in two stock keeping units of 1 litre and 200 ml priced at Rs 105 and Rs 25, respectively. The company has roped in Bollywood actress Bipasha Basu to endorse the brand.

"With the launch of Real Activ Drinking Yoghurt, we aim to not only expand the Real Activ brand but also give our consumers more choices to make their modern hectic lifestyle healthier," said Praveen Jaipuriar, Dabur India Ltd Category Head-Foods.

Comment
Related opportunities
  • E-Commerce & Related
    About Us: Incepted in 1955 by Shri. Madhavrao Ashtekar, who hailed..
    Locations looking for expansion Delhi
    Establishment year 1955
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: Mandalas Impresa - A vision of understanding the culinary..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 30lac - 50lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Others Food Service
    About Us: Dhaba Cafe is a complete food hub with two..
    Locations looking for expansion Madhya pradesh
    Establishment year 2008
    Franchising Launch Date 2012
    Investment size Rs. 5lac - 10lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Indore Madhya pradesh
  • Quick Service Restaurants
    About Us: Biryani queen is a unique & Conceptualized QSR brand,..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities