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Feb, 21 2015

Cutty Sark, the scotch whisky brands enters into the Indian market

Since Goa possesses maritime weather and fluctuations are not extensive owing to its geographical location, the company selected the union territory as the preferred site.

Cutty Sark, the British Scotch whisky maker Edrington group has forayed into Indian market by opening its first distillery in Goa.

This will be the brand’s first distillery outside its country.

"This is the first time Edrington group has opened any factory outside Scotland," said Siddharth Banerji, MD, Kyndal group.

Kyndal grou, which is an importer, manufacturer and distributor of premium spirits that cover the domestic and duty-free markets of the sub-continent and West Asia, has entered into a partnership with Edrington in India, where the former produces and markets their brand-owned products.

"No one can ignore the size of the Indian market, which consumes 2.8 million cases of whisky every year. With the market growing at a pace of 10 to 12 percent per annum, India is a huge market," added Banerji.

Since Goa possesses maritime weather and fluctuations are not extensive owing to its geographical location, the company selected the union territory as the preferred site.

The scotch maker used to export its brand Cutty Sark, a blended scotch whisky to India in the past that cost Rs 2,600 a bottle.

With home production commencing this year, prices would fall to Rs 1,400 for a bottle of 750 ml.

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