Customers' move towards healthier drinks this summer
Customers' move towards healthier drinks this summer

Bigbasket has seen an 86% increase in demand for organic juices and ayurvedic drinks this summer, according to an in- house survey.

This summer there seems to be a clear shift to healthier and natural thirst quenchers in beverages that customers buy as sales for carbonated beverages have comparatively grown by a much lower percentage, reported PTI.

"Our survey shows that customers are becoming more and more health conscious and are moving from traditional soft drinks to healthier organic and ayurvedic juices," shared Vipul Parekh, Co-Founder, Bigbasket.

Grocery orders on Bigbasket increased by 29% durimg summer as compared to winters.

"Health is always everyone's priority and organic food, healthy diet and supplements are some important daily needs," he added.

And, with this we can clearly see the trend where people prefer to order groceries online during the summer than go to a nearby shop, simply to avoid the sweltering heat. 

 
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