Introducing only for the Indian Market.
Cookie Man, the Australian cookie brand which entered India in 2001 is planning to introduce donut only for the Indian market.
Anupam Saluja, CEO, Cookie Man, said, “We are entering the donut segment because we want to position Cookie Man as a one-stop bakery shop. Currently, our R&D team is working at our manufacturing base in Chennai and trials are being conducted on the product.”
India is Cookie Man’s second largest market outside Australia. While cookies will continue to be the mainstay for Australian, expanding with brownies, muffins, puffs, macaroons and even coffee and ice creams.
The brand is funded by private equity players Paracor Capital Advisors and Pattabhi Rama Rao. The brand is also planning to open its second manufacturing base in Gurgaon after Ambattur Industrial Estate in Chennai.
Cookie Man has 70 stores spread over malls and airports and is planning to add 20-22 stores every year with the majority being led by franchises.