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Apr, 16 2015

Consumers take #PepsiChallenge to redesign Pepsi Can

A blank Pepsi can, with only the logo intact, allows consumers to re-imagine the facade of the Pepsi can, with the only limitations their own imagination.

Pepsi is putting creative control of its most iconic brand equity, the Pepsi can, in the hands of fans.

As part of the 2015 #PepsiChallenge, consumers will have the extraordinary opportunity to re-envision the universally celebrated and recognized can with their own special designs and creative flair in the "Live For Now" Design Challenge.

Led by #PepsiChallenge global ambassador and world-renowned fashion designer and creative director, Nicola Formichetti, the "Live for Now" Design Challenge will kick-off with a design concept from Formichetti, featuring his beloved Nicopanda emblem, that will serve as inspiration and lay the groundwork showcasing where consumers can go with their own submissions.

"I find inspiration around me constantly, particularly by the borderless world of design. From fashion and architecture to products and brands, design can be found in many mediums and created by individuals of all talents. The 'Live for Now' Design Challenge was a challenge I couldn't wait to accept and I am excited to see what the world conceives of and shares back,” said Formichetti. A blank Pepsi can, with only the logo intact, allows consumers to re-imagine the facade of the Pepsi can, with the only limitations their own imagination.

Beginning today and continuing through May 13th, submissions from around the world will be accepted on www.PepsiChallenge.com, with one winning designer offered a once-of-a-lifetime design experience at the PepsiCo Design & Innovation Center in New York City working alongside PepsiCo's industry-leading design team.

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