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Dec, 06 2014

Cointreau to organise first women bartending competition in India

The winner of La Maison Cointreau India shall be flying across to Bangkok, Thailand to represent India at the International La Maison in January 2015.

Cointreau, the world famous Orange liqueur brings ‘La Maison Cointreau’, an international bartending challenge for women to happen on 13th December.

In the debut edition of the Indian challenge, Cointreau is looking to crown the most talented lady mixologist of India as the very first ‘Lady Mixologist of the Year’.

The competition has been recognising mixologists in key brand markets globally who are visionary talents by enabling them to showcase their creativity and represent the spirit of Cointreau.

For its first Indian edition, Cointreau brought together 18 talented female bartenders from across the country through a three-city semi-final held in Delhi, Mumbai and Bangalore. Each mixologist put up classic Cointreau cocktail like the cosmpolitan, Margarita, Side Car, White Lady and Daiquiri.They were then judged on parameters such as knowledge of the original recipe, bar set-up and efficiency, bartending skills, presentation of recipe and taste.

After rounds of stringent evaluation by esteemed panel of judges including shatbhi Basu, India’s first woman bartender; Cointreau finally announced the names of eight finalists who will compete at La Maison Cointreau, India finals on December 13th, 2014 at Hotel Leela, Gurgaon.

The winner of La Maison Cointreau India shall be flying across to Bangkok, Thailand to represent India at the International La Maison in January 2015.

“We are glad to present Cointreau’s global initiative – La Maison Cointreau to India. For the first time, the brand has introduced a twist to the challenge by giving an opportunity to young and talented female bartenders in the country – an initiative which we hope shall bring together this community in its nascence. Cointreau is best known as the key ingredient in manyclassic cocktails and we are confident that this initiative will get the brand closer to its key stakeholders – the bartenders,” said Rukn Luthra, Managing Director, Remy Cointreau - Indian sub-continent and Gulf.

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