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Dec, 16 2014

Cointreau announces India\'s first women bartender

Cointreau, the original French orange liqueur has crowned Ami Behram Shroff as the first female mixologist champion at the finals of La Maison Cointreau India.

Cointreau, the original French orange liqueur has crowned Ami Behram Shroff as the first female mixologist champion at the finals of La Maison Cointreau India, the country’s first and only women bartending competition.

The competition was held at the Leela Hotel, Gurgaon on 13th December, 2014. The competition was part of an Asia-Pacific regional mixology challenge by Cointreau to recognise visionary talents in the Indian cocktail industry. Ami will now represent India at the Regional Finals of La Maison Cointreau in Bangkok, Thailand in January 2015.

Ami mesmerised the esteemed panel of judges including Shatbhi Basu, India’s first woman bartender, Nandini Bhalla and Naina de Bois-Juzan by mixing a classic Cointreau cocktail Kamikaze with a glamorous twist and a unique cocktail Cointreaulicious that completely delighted the judges.

The eight final mixologists were judged on parameters such as knowledge of the original recipe, innovation with a recipe, bar set-up and efficiency, bartending skills and presentation of recipe and taste.

The eight finalists were shortlisted among 18 talented female bartenders across the country through a three-city semi-final held in Delhi, Mumbai and Bangalore last month.

“We are pleased to introduce La Maison Cointreau in India and receive such an overwhelming response from the evolving bartenders’ community in India and consumers. Ami rightly personifies the personality of an ideal Cointreauversial woman. She is setting new standards in the bartending industry and will not only achieve great heights herself, but also inspire more ladies to find their forte behind the bar,” said Rukn Luthra, Managing Director, Remy Cointreau - Indian sub-continent and Gulf.

Delighted on her victory, Ami Behram Shroff said, “I am honored to be crowned as the first female mixologist champion of La Maison Cointreau India. I thank Remy Cointreau for giving me this wonderful opportunity to showcase my commitment to the profession and create some really unique cocktails. This initiative is a great platform to encourage bartenders and recognise their talent and I hope this encourages many more ladies to step up to the bar.”

The event was then followed by Cointreauversial evening including fun ‘Mystery Box Challenge’ amongst 8 trios – each with a mixologist, a lady blogger/journalist and a Cointreauversial woman.

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