Hotline: 1800 102 2007
X
Search Business Opportunities
May, 27 2014

Coca Cola to start juice biz

In partnership with Jain Irrigation.

Hindustan Coca Cola Beverages aims to start mango juice business in partnership with Jain Irrigation after success of mango farming initiative 'Unnati' launched in 2011.

Both the partners plan to invest Rs 50 crore over the next 10 years to boost mango production by using the Ultra High Density Plantation (UHDP) technology with the involvement of about 25,000 farmers in an area of 50000 acre.

Speaking on the new deal, T Krishnakumar, CEO, Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL), said, " We will result in creation of an ecosystem that delivers higher growth and income for farmers and helps us streamline supply chain and enhance productivity for our Indian brands Maaza and Minute Maid Mango."

The second phase of ‘Unnati’ will be carried out extensively with farmers in Tamil Nadu and Karnataka. The initiative will focus on the 'Totapuri' variety of the mango, which is mainly used to produce packaged mango juice.

Atul Jain, Joint MD, Jain Irrigation Systems, said, "UHDP is commonly practised for mango cultivation worldwide and combined with other sustainable agricultural techniques has the potential to yield upward of 200 percent more produce than the traditional method.”

The company also plans to extend the initiative to other fruits as well in the coming years.

Comment
Related opportunities
  • Join hands with Smart school Education Pvt Ltd and be..
    Locations looking for expansion New Delhi
    Establishment year 2011
    Franchising Launch Date 2014
    Investment size Rs. 2lac - 5lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater North West Delhi New Delhi
  • Ice creams & Yogurt Parlors
    About: Born out of passion, Papa Cream is an innovative and..
    Locations looking for expansion Delhi
    Establishment year 2010
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  •   Run your own preschool & provide quality education by joining..
    Locations looking for expansion Goa
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 2lac - 5lac
    Space required 900
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater North Goa Goa
  • Casual dine Restaurants
    About Us: Pasta Xpress – brings the golden opportunity to start..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities