Hotline: 1800 102 2007
X
Search Business Opportunities
Aug, 21 2015

Coca-Cola to reveal investments in sugary drinks

Coca-Cola provided the seed money that started the group and its vice president, Steven Blair, appeared in a video in which he chastised "the media" for blaming over consumption of fast food and sugary drinks for the country's high rates of obesity, di

Coca-Cola says it will begin disclosing its investments in scientific research and advocacy about the impact sugary soft drinks have on public health, reported Reuters.

On Wednesday, according to The Wall Street Journal, Muhtar Kent, chief executive of Coca-Cola, said the company would assemble a panel of independent advisers on its financial support for academic research.

"As we continue to learn, it is my hope that our critics will receive us with an open mind," Kent wrote. "At times we will agree and at times we will passionately disagree."

The New York Times article revealed the financial ties between Coke and the Global Energy Balance Network, a nonprofit advocacy group that contends people worry too much about what they eat and not enough about how much they exercise.

Coca-Cola provided the seed money that started the group and its vice president, Steven Blair, appeared in a video in which he chastised "the media" for blaming overconsumption of fast food and sugary drinks for the country's high rates of obesity, diabetes and heart disease.

In the video, Blair said, "There's really virtually no compelling evidence that that, in fact, is the cause."

Blair, a professor at the University of South Carolina, suggested that the problem was not too many calories but rather not enough physical activity and exercise and Coca-Cola has spent millions of dollars over the past several years in marketing to persuade people to get more active and on improvements to parks and playgrounds around the country.

Comment
Related opportunities
  • Quick Service Restaurants
    About Us: Iyer's Delight: With a vision to spread the love..
    Locations looking for expansion Tamil nadu
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • Bars, Pubs & Lounge
    About Us: A multi-award winning, trendy resto-bar by Rachel Goenka, located..
    Locations looking for expansion Maharashtra
    Establishment year 2000
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Laundry & Dry Cleaning
    About Us: In the 60s, the textile care industry was made..
    Locations looking for expansion Maharashtra
    Establishment year 1968
    Franchising Launch Date 2013
    Investment size Rs. 20lac - 30lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • About Us: In My Student days in Australia I worked as..
    Locations looking for expansion Telangana
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Hyderabad Telangana
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities