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Feb, 13 2015

Coca-Cola to launch 'Fuze Tea' in India by June

Coca Cola will test the brand first through its own bottling arm before getting franchise bottlers to invest in it, however a mail sent to Coca Cola was not responded.

Coca-Cola, the US beverages major is planning to launch Fuze Tea, a combination of tea and fruit juices by June 2015, says a media report.

Earlier the group has also partnered with Nestle to launch its ready to drink Nestea.

"The company is working out plans to bring Fuze Tea to retail shelves latest by June quarter - in time for peak summer season," revealed a Coca Cola official to a leading English daily.

When Restaurant India enquired the issue, the company officials did not wish to comment on the query.

Coca Cola is looking to include a larger number of functional or low-sugar beverages in its portfolio in line with increasing health consciousness among consumers across the world.

"The plan is to bottle Fuze Tea initially through Coca-Cola's bottling partner Hindustan Coca-Cola Beverages, and subsequently scale up the brand through its franchise bottlers," added the official.

Coca Cola wants to test the brand first through its own bottling arm before getting franchise bottlers to invest in it.

Launched in 2012, Fuze Tea is present across 40 markets globally.

It is available in over 30 variant combinations such as lemon, apple, peach and mango.

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