Hotline: 1800 102 2007
X
Search Business Opportunities
Nov, 04 2017

Coca Cola to invest $1.7 billion in Indian agri Eco-system

Company proposes to use fruit products in four ways

Coca Cola India and the Ministry of Food Processing Industries, Government of India, has today signed a memorandum of understanding (MoU) where the cola giant along with its bottling partners and its fruit suppliers and processors in India, will contribute more than $1.7 billion in the agri ecosystem of the country over the next 5 years, spanning the entire supply chain from grove to glass through a concept called the Fruit Circular Economy.
Close to $800 million of $1.7 billion contribution would be towards the procurement of processed fruit pulp and fruit concentrate and the remaining would be invested in creating the required infrastructure. Through these initiatives an estimated 2 lakh farmers will benefit from this 5 year roadmap, the company said in a statement.

T. Krishnakumar, president, Coca-Cola India and south west Asia said “Coca-Cola is on a transformational journey towards becoming a total beverages company by enhancing its offerings to the world. Coca-Cola India’s relentless efforts around the Virtuous Fruit Circular Economy, an initiative of using a variety of Indian fruits, are on its way to give better business results. Our linkages with the Indian agri-economy continue to grow strong and we continue to expand our product portfolio by utilizing locally grown fruits to create new flavours under the ‘Fruits of India’ initiative. our entry into the beverage plus category is a part of our portfolio expansion strategy with Minute Maid Perfect Fruit being the first milestone in this transformational journey. We believe that our efforts will help catalyze the country’s fruit processing industry by creating demand through new products and investments, ultimately generating new opportunities for farmers, local suppliers and retailers”.

Company proposes to use fruit products in four ways. First, entails enhancing the portfolio of juices with fruits that are grown in various regions of India and marketing the fruits in a processed juice format under brand Minute Maid. Second, adding juice to the sparkling products. Third, creating innovative new products with Indian fruits and lastly, increasing the share of Indian agri exports to the global Coca-Cola systems that currently stands at $240 million.

Comment
Related opportunities
  • Juices / Smoothies / Dairy parlors
    About Us: At Lassi Corner, we strive to help people transform..
    Locations looking for expansion Karnataka
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 125
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Publications & Print Media
    About: Jennard Galleries helps to create motivating workplaces where employees and..
    Locations looking for expansion Karnataka
    Establishment year 2003
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Quick Service Restaurants
    About Us: The only nationalised Chinese wok Quick Service Restaurant (QSR)..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Transportation
    InXpress has its origins in the world's largest business management..
    Locations looking for expansion Maharashtra
    Establishment year 2011
    Franchising Launch Date 2013
    Investment size Rs. 5lac - 10lac
    Space required 00
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities