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Jun, 07 2017

​Coca-Cola to introduce frozen desserts under Minute Maid brand

The new product range, made with fruit chunks, will be under the Minute Maid brand

Soft-drink company, Coca-Cola plans to launch frozen desserts in India as the beverages giant looks to expand its portfolio beyond carbonated drinks into fruit-based or other healthier choices.

According to officials, "The new product will be available in the next three months, and initially sell in institutional formats such as movie theatres, and not as retail packs. The company will also put fruit chunks in Maaza and Minute Maid to make the drinks healthier."

The new product range will challenge the dominance of Hindustan Unilever and Amul in the Rs 10,000 crore ice-cream segment.

T Krishnakumar, President, India and Southwest Asia, Coca-Cola, announced that it will invest Rs 11,000 crore in creating an agriculture-focused ecosystem, food processing units and sourcing that will help it introduce a slew of innovative products in the fruit-based categories within the next five years.

Ishteyaque Amjad, Vice-President, Public Affairs & Communications, Indian and South West Asia, Coca-Cola, said, "We are committed to creating a ‘Virtuous Circular Economy’ for sustainable agriculture and provide a forward linkage to the Indian farmer. This can be broadly put under four major initiatives — adding juice to our sparkling portfolio, enhancing local fruit variants within our existing juice portfolio, launching a new range of products, and exporting Indian fruits to our global systems." 

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