Hotline: 1800 102 2007
X
Search Business Opportunities
Feb, 05 2018

Coca-Cola to introduce Soft Drinks Blended With Fruit Juice

It has already experimented with fruit juice in its Fanta brand with orange juice over a year back.

Soft drink maker Coca-Cola is set to introduce its core aerated soft drink brands Sprite, Limca and Fanta with fruit juice this summer.

In last three years since PM Modi first urged cola companies to blend aerated drinks with 5% juice from fruits produced by farmers Coca Cola is experimenting on fruit based drinks.

A Coca-Cola spokesperson said, “Under our virtuous fruit circular economy initiative, we propose to use Indian fruit products in as many beverages as possible; adding juice to our carbonated flavour products is one of those options. As we go forward, we will continue to explore with other carbonated flavour brands.”

An official directly aware of the developments said, “Coca-Cola’s global leadership team including Asia Pacific group president John Murphy, who was in Kolkata last weekend, reviewed the upcoming launches for India — the beverage giant’s sixth biggest market globally.”

He added, “The products have already been developed. Fruit juices are being added across Coca-Cola’s non-cola aerated drinks portfolio; these will be irrespective of tax incentives by the government for fruit-based aerated drinks. He added that besides broadbasing its beverage portfolio, the company is hopeful that addition of fruit juice could bring back consumers who have turned away from sugary aerated drinks.”

A Coca-Cola spokesperson also said that the company’s existing products will be available alongside the fruit based drinks.

Comment
Related opportunities
  • Pizzeria
    Start your own pizza joint by becoming a Go69 Franchisee:..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 2lac - 5lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Lucknow Uttar Pardesh
  • Quick Service Restaurants
    About: At Adiga's our aim is to match the fast food..
    Locations looking for expansion Karnataka
    Establishment year 1990
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Quick Service Restaurants
    About: Founded in 2014, Doner Grill is a fast-growing chain of..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • About Us: Chaat Ok Please is brought to you by Black..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities