Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 19 2017

Coca-Cola partners with McCann Worldgroup to launch its new code bottle labels

The new packaging, dubbed code bottle, is decorated with different emoticons and phrases that the younger segment in China create and use on a daily basis

Coca-Cola China has launched a new label design on its packaging to feature the young segment’s own language codes as the cola company attempts to appeal the younger segment in the country, advertising + marketing Malaysia reports.

Coca-Cola China in collaboration with McCann Worldgroup Shanghai has launched this campaign as part of its summer campaign. The new packaging, dubbed “code bottle”, is decorated with different emoticons and phrases that the younger segment in China create and use on a daily basis.

It also debuts with two films that will run on both TV and digital platforms. The stories focus on friendship and romance, two themes which appeal to Chinese youth. The first spot, Friend Hunt, stars Chinese influencer Lu Han, and follows his journey of using code bottles to connect with friends.

The brand will also be introducing limited edition Lu Han bottles with special codes and packaging, to grab attention from his 32 million followers.

A second film will be launched in mid-July to feature a young couple’s relationship journey, from the first time they met, to their first date, first kiss, first fight and first break-up, and ultimately how they reconcile over a bottle of Coke.

The code label designs will be launched nationally and activities such as product placement and TV show sponsorships will also be introduced the same time to enhance campaign influence and facilitate social conversations.

Comment
image
Related opportunities
  • Others Food Service
    About Us : A fast growing chain of Premium Cafes ! Established..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Quick Service Restaurants
    About Us: The idea behind Daily Nutritional Diet was to provide..
    Locations looking for expansion Punjab
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chandigarh Punjab
  • Others Food Service
    About Us: Established in the year 2001,  Kakal Kai Ruchi is..
    Locations looking for expansion Karnataka
    Establishment year 2001
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Tea and Coffee Chain
    About Us: Belief: “as is sound, so as echo” Mission: “best tea every t..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities