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Aug, 20 2015

Coca Cola acquires minority stake in organic juice maker Suja

The details of the investments were not disclosed. Earlier, this month that Coca-Cola was nearing a deal to acquire a minority stake in Suja, valuing the company at about $300 million.

Suja Life LLC said that it had sold minority stakes to Goldman Sachs Group Inc's merchant banking division and to Coca-Cola Co, which will distribute its organic juices and smoothies, reported Reuters.

The details of the investments were not disclosed. Earlier, this month that Coca-Cola was nearing a deal to acquire a minority stake in Suja, valuing the company at about $300 million.

The deal illustrates Coca-Cola's determination to get into fast-growing beverage categories amid sluggishness in its soft drinks business in recent years, especially in the US market.

Coke said in a statement that its investment would expand its portfolio to "meet people's varying beverage needs."

It also would better position the Atlanta-based company to compete against PepsiCo Inc's Naked Juice brands.

Previous year, Coca-Cola said it was buying a 16.7 percent stake in energy drink maker Monster Beverage Corp.

It also invested in Honest Tea and Zico Coconut Water, eventually acquiring both companies.

In 2012 Suja was founded by four entrepreneurs, makes juices and smoothies under cold pressure to kill harmful bacteria and preserve nutrients and taste.

Investors in the San Diego-based company include Alliance Consumer Growth Partners and Evolution Media Partners and actors Leonardo DiCaprio, Jared Leto and Sofia Vergara.

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