Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB), the bottling arm of American beverages company the Coca-Cola Co., said it has acquired the Georgia tea and coffee business from Coca-Cola India Pvt. Ltd.
On Wednesday, Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB), the bottling arm of American beverages company The Coca-Cola Co., said it has acquired the Georgia tea and coffee business from Coca-Cola India Pvt. Ltd.
Effective October, the manufacturing and distribution of Georgia will be handled across the country by HCCB, the company said on the same day.
Georgia offers a range of premium hot and cold beveragesho, including fresh brew coffee, hot pre-mix flavoured tea, coffee, iced tea and cold coffee, through its vending machines. In India, it has already deployed about 5,000 machines in the past decade. Fast food restaurant chain McDonald‘s is one of Georgia‘s largest customers in India.
T. Krishna Kumar, chief executive officer of HCCB and regional director, bottling investment group said, At Hindustan Coca-Cola, our collective objective is to expand Georgia‘s reach by aggressively leveraging our strong distribution network.
We are excited about the potential of this product offering and are confident that it will further accelerate the company‘s growth in the years ahead.
S. Giri Sunder, vice-president, commercial beverages, HCCB, will lead the Georgia business. He will seek to leverage HCCB‘s core competency of sales and distribution reach to increase the market share of Georgia in the country.
Currently, the Georgia pre-mix is manufactured at the Hershey India facility in Bhopal which is the co-packer facility of HCCB.