Hotline: 1800 102 2007
X
Search Business Opportunities
Oct, 28 2015

Coca-Cola acquires Georgia hot and cold beverages in India

Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB), the bottling arm of American beverages company the Coca-Cola Co., said it has acquired the Georgia tea and coffee business from Coca-Cola India Pvt. Ltd.

On Wednesday, Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB), the bottling arm of American beverages company The Coca-Cola Co., said it has acquired the Georgia tea and coffee business from Coca-Cola India Pvt. Ltd.

Effective October, the manufacturing and distribution of Georgia will be handled across the country by HCCB, the company said on the same day.

Georgia offers a range of premium hot and cold beveragesho, including fresh brew coffee, hot pre-mix flavoured tea, coffee, iced tea and cold coffee, through its vending machines. In India, it has already deployed about 5,000 machines in the past decade. Fast food restaurant chain McDonald‘s is one of Georgia‘s largest customers in India.

T. Krishna Kumar, chief executive officer of HCCB and regional director, bottling investment group said, At Hindustan Coca-Cola, our collective objective is to expand Georgia‘s reach by aggressively leveraging our strong distribution network.

We are excited about the potential of this product offering and are confident that it will further accelerate the company‘s growth in the years ahead.

S. Giri Sunder, vice-president, commercial beverages, HCCB, will lead the Georgia business. He will seek to leverage HCCB‘s core competency of sales and distribution reach to increase the market share of Georgia in the country.

Currently, the Georgia pre-mix is manufactured at the Hershey India facility in Bhopal which is the co-packer facility of HCCB.

Comment
Related opportunities
  • Others Food Service
    About Us: Let's Meat is an innovative brand from Jaipur which..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Competitive Exam Coaching Institute
    About Us: Trishul Defence Academy is one of the leading defense..
    Locations looking for expansion Uttar pradesh
    Establishment year 2004
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Lucknow Uttar pradesh
  • About Us: MCTA provides Job Ready Certification Programs in Digital Marketing..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 650
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Designer jewellery
    About Us: It all started when PC Jeweller first opened its..
    Locations looking for expansion New Delhi
    Establishment year 2005
    Franchising Launch Date 2016
    Investment size Rs. 5 Cr. above
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Central Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities