Coca Cola To Launch New Variant Of Thums Up After 4 Decades

Coca-Cola is launching the first variant of Thums Up in 40 years. Called Thums Up Charged, it has stronger carbonation.

Company said in a statement “ Thums Up is among the country’s leading consumer goods brands. The launch of Thums Up Charged is in line with the company’s commitment of offering more choices to consumers. New variant is an intense combination of the strong taste of Thums Up with even more thunder. There will be no change in the sugar content of the existing Thums Up.

According to data by research firm Nielsen, Thums Up, which Coca-Cola had acquired from Ramesh Chauhan’s Parle in 1993, is the country’s leading cola brand, ahead of Coca-Cola and rival Pepsi.