Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 10 2018

Coca-Cola India Launches No-sugar Variant of Thums up

Thums Up no sugar has been sweetened with sucralose.

In response to growing consumer preferences for healthier beverages and perpetual competition in the market, Coca-Cola has announced the launch of a no-sugar variant of its biggest cola brand, Thums Up.

Coca-Cola VP marketing Vijay Parasuraman said Thums Up was the beverage maker's first home grown brand in a no-sugar variant.

"Our objectives is to make Thums Up a US$ 1 billion Indian brand. The new launch will help us widen the brand’s footprint and accelerate its growth,” he said.

The home grown Thums Up is the country's biggest cola, ahead of global cola brands Coke and Pepsi.

Last year, the company had introduced the first variant of Thums Up in the form of Thums Up Charged. It already sells Coke Zero and Sprite Zero in India. Thums Up no sugar has been sweetened with sucralose.

Comment
image
Related opportunities
  • Others Food Service
    About Us: Humty Dumpty brings fresh tea at your doorstep or..
    Locations looking for expansion Maharashtra
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Preschools
    About: Doodleton is a high - quality, research-based. child-centric early learning progra..
    Locations looking for expansion Delhi
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Casual dine Restaurants
    About Us: As the name suggests, Dhadoom is a fun brand..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Other Online Education
    About Us :  Study Adda provides a unique interactive educational..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities