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Apr, 10 2018

Coca-Cola India Launches No-sugar Variant of Thums up

Thums Up no sugar has been sweetened with sucralose.

In response to growing consumer preferences for healthier beverages and perpetual competition in the market, Coca-Cola has announced the launch of a no-sugar variant of its biggest cola brand, Thums Up.

Coca-Cola VP marketing Vijay Parasuraman said Thums Up was the beverage maker's first home grown brand in a no-sugar variant.

"Our objectives is to make Thums Up a US$ 1 billion Indian brand. The new launch will help us widen the brand’s footprint and accelerate its growth,” he said.

The home grown Thums Up is the country's biggest cola, ahead of global cola brands Coke and Pepsi.

Last year, the company had introduced the first variant of Thums Up in the form of Thums Up Charged. It already sells Coke Zero and Sprite Zero in India. Thums Up no sugar has been sweetened with sucralose.

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