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Oct, 26 2015

Chef Sanjeev Kapoor launches all new dining ranges this festive season

The next new product category to be launched under the brand Sanjeev Kapoor, is an exclusive range of Fine Bone China tableware.

By Nusra

This festive season is a time to rejoice as India’s most celebrated Chef Sanjeev Kapoor brings premium house-ware products to Indian households.

Translating the love-for-food from his millions of followers, Chef Kapoor introduces for the first time ever a stylish range of house-ware products under the brand Sanjeev Kapoor, which will be made available at select stores of Homestop across the country.

Commenting on the retail launch, Chef Kapoor shared, “We are extremely proud to have launched the premium range of house-ware products at HomeStop. I have had the opportunity to witness not only the changing food preferences of the Indian consumer, but also their changing preferences with regards to house-ware products. Keeping this in mind, we have weaved in the lifestyle and fashion elements in our newly introduced Home Fashion Product Range, which include colour coordinated Kitchen and Table Linen that will definitely appeal to every Indian household.”

The premium range of Cutlery products brings a wide range of product options that are not only aesthetically appealing but also food safe as high quality of materials are used to manufacture these.

Consumers will have an opportunity to add bling to their dining experience this Diwali, with the newly introduced high-end premium range of Gold and Silver plated Cutlery, launched under the brand ‘Sanjeev Kapoor Signature’.

Some of the products that will be made available at HomeStop include Kitchen and Table Linen products like Mittens, Pot Holders, Kitchen Aprons, Place Mats, Kitchen Towels, Napkins and Table Runners. These products are manufactured using 100% cotton fabric.

The SK range of cutlery is beautifully crafted in 18/10 stainless steel, which is food grade, hence, safe for usage.

It has classic and contemporary styles that will complement any dinnerware pattern. The product range varies from modern contemporary patterns to plain and elegant styles, which makes it classic and timeless.

Adding to the same lines, Vishal Sinha, Business Head, SK Brands Pvt Ltd, elaborated on their product philosophy saying “Our focus is to bring-in products that will add the lifestyle experiential quotient to the house-ware and kitchenware segment as there is an evolving trend for products, which are aesthetically suited to modern settings. The Sanjeev Kapoor range of products is at par with the global standards and redefines the experience from pre-cooking, cooking to table arrangement and dining.”

Going forward, the brand aims to bring increased knowledge about the need for quality house-ware products amongst Indian consumers as well as highlight the health element within the same.

The brand Sanjeev Kapoor is committed to improvise and transform the entire Kitchen and Dining experience of modern-day consumers by developing quality products that are trendy, aesthetically suited to modern settings, functionally more effective and safe.

The next new product category to be launched under the brand Sanjeev Kapoor, is an exclusive range of Fine Bone China tableware.

This range is based on evolving colour trends and the products are carefully handcrafted in Jaipur, Rajasthan by the skilled artisans. This range is developed in collaboration with a leading Fine Bone China manufacturer i.e. Clay Craft (India) Pvt. Ltd. (authorized Licensee for Sanjeev Kapoor’s Fine Bone China range).

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