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Nov, 13 2015

Chaayos plans to focus on Southern markets

The company will have 25 cafes total and 16 dedicated delivery centres for its chai on-demand service by the end of December, said Saluja. rn

Chaayos, Bengaluru-based Chai Point, is on an expansion spree. After launching in Delhi-NCR region three years ago; last month the company launched in Mumbai and is now ready to give a further boost its expansion plans.

"We are opening 10 stores between NCR and Mumbai by December this year," said Nitin Saluja, founder and CEO, Chaayos.

The company will have 25 cafes total and 16 dedicated delivery centres for its chai on-demand service by the end of December, said Saluja. And by early 2016, Chaayos will start focusing on southern markets as well.

The company is also running a pilot, in alpha phase, for a subscription model for the chai on demand service. Presently, customers have to order a minimum of two cups of chai for delivery that translates to an average price point of Rs 119.

It has also tied up with Zomato, TinyOwl, Swiggy, Grofers and Foodpanda as third party logistics providers for delivery side of business. "We do 150 deliveries a day of which 10% per cent come from third party sources," added Saluja.

At present, its outlets see 4500-5000 walk-ins a day across its 11 stores. Chaayos menu items are priced between Rs 49-139.

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