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Jun, 10 2016

CavinKare launches India's 'first' ready to serve fruit milkshake

The product will have a shelf life of six months without preservatives.

CavinKare has launched India's 'first' ready to serve fruit milkshake.

"We are the first to enter the fruit milkshake segment," shared CK Ranganathan, CMD, CavinKare.

"In the market, flavoured milk is available only with flavour of apple or flavour of mango.

There is no combination of milk, honey and real fruits available in the market. It is a tricky product; cannot be developed easily," added Ranganathan.

So, far the firm has invested Rs 40 crore in milkshakes and has plans to invest another Rs 30 crore to expand fruit milkshakes.

The product will have a shelf life of six months without preservatives.

Cavin's Fruit Milkshake are available in mango, apple and guava which will be priced at Rs 25 for a 200 ml pack.

Cavin's Fruit Milkshake was launched across Tamil Nadu and the company said it was planning to cover the rest of the southern states in three months followed by pan-India coverage by the end of this financial year.

CavinKare, a Rs 1,200 crore turnover FMCG company, handles various portfolios including shampoo, hair wash powder, fairness creams, hair colours, dairy and retail salon products. 

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