Carlsberg to expand in India, plans Rs 200 crore investment

Carlsberg, the world’s fourth largest brewer is planning expand into the Indian market by spending around Rs 200 crore in the country.

According a spokesperson at Carlsberg India, “the latest investment is of a normal business nature.”

Carlsberg India, still considered a fringe player posted net sales of 394 crore with a loss of 168 crore in the year ended December 2012.

Numbers for 2013 are not yet available. Unlike most global markets where its top seller is the milder version of the eponymous lager, Carlsberg India has been focusing more strong beer such as on Tuborg Strong and Elephant because strong beer accounts for 80 percent of overall sales volume.