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expansion Mar, 13 2014

Carling forays into Indian market

The British Lager Beer will be available in 300 ml bottle in India.

By Franchise India Bureau
Carling forays into Indian market

British Lager Brand, Carling, enters the Indian market in partnership with Molson Coors Cobra. Molson Coors Cobra, the Joint Venture between Molson Coors International and Cobra Beer Indian Pvt Limited introduced Carling as part of their plan to expand their brand portfolio and geographical footprint in the country.

Commenting on the launch, Kandy Anand, President, Molson Coors International, said, "As one of the largest beer markets in Asia, India presents an excellent opportunity for us to expand our global footprint. Our joint venture with Cobra India has seen the successful growth of our existing brands in the market, and we are confident in the opportunity Carling presents as a premium lager in this growing market."

Related: ITC moves in to include 7 Fabelle boutiques in 15 months

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