The brand has signed a deal with Sam Chopra led Cybiz BrightStar Restaurants Pvt Ltd, targeting the youth.
Carl’s Jr, California-based burger chain recognized for offering authentic American and premium-quality charbroiled burgers and freshly prepared, flavorful menu items is entering India by opening its first outlet in January 2014.
CKE Restaurants Holdings parent company of Carl’s Jr with system wide sales of over 4 billion USD, today signed a development agreement with India’s Cybiz BrightStar Restaurants Private Limited, owned by CybizCorp.
The initial agreement is for up to 100 Carl’s Jr premium burger restaurants in the country and CKE believes there is potential for more than 1,000 restaurants in India over time.
“We have been preparing for an entry in India for more than three years and after substantial due diligence we decided to sign CybizCorp as our franchise partner in the country,” said Ned Lyerly, President of International at CKE Restaurants. “We see tremendous potential in the Indian market and CybizCorp’s proven track record in the franchise sector in both Real Estate and F&B gives us great confidence in the partnership and our future success in the country.”
“The time is right for a premium burger quick-service restaurant such as Carl’s Jr. to enter India, as we are witnessing a ‘Burger Revolution’ in our country, a parallel phenomenon that was witnessed in the Pizzas and Pasta category a decade back. The advent of multiple brands in the premium burger category in the recent past bears testimony to this trend. After successfully managing the Master Franchises of some of the most premium stand alone outlets in the country, representing an iconic brand like Carl’s Jr will be an exciting proposition,” said Sam Chopra, Group Chairman and Founder, CybizCorp.
“We looked for the best in quick-service burgers and chose Carl’s Jr. We look forward to a wonderful partnership with CKE and our first store opening is anticipated for January 2015”, added Chopra.
Known for its one-of-a-kind premium menu items such as its signature line of charbroiled Thickburgers, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Hand-Scooped Ice Cream Shakes™ made with premium ice cream, Carl’s Jr and its sister-chain Hardee’s continues to deliver substantial and consistent growth in the U.S. and overseas.
Carl’s Jr. has developed a full line of fresh and flavorful premium vegetarian options that speak to Indian tastes and preferences. Many of these new items that are unique to the India market will be launched in addition to several signature Carl’s Jr menu items known and loved around the world.
Carl’s Jr is recognized for its big, premium products, centered on a wide variety of fresh, big and delicious charbroiled burgers that lead the industry in taste, quality and innovation. The brand is also well-known for its edgy, award-winning marketing approach.
“I personally have great faith and belief in this brand and know that our unique offerings, including premium vegetarian burger options are going to be greatly enjoyed by the Indian consumers of today. Partial table service and contemporary, comfortable upscale California-themed décor in a QSR environment is something unique to the India market’, said, Sana Chopra, Director, Cybiz BrightStar Restaurants Private Limited.
CKE has also opened its outlet in Brazil, Canada, Costa Rica, Denmark, Ecuador, New Zealand and the Bahamas.