Enters India with license partner SDU beverages.
Capri-Sun forays into the Indian market in association with the Indian licensee partner SDU Beverages. The juice brings four delicious flavours for India such as Mango, Orange, Apple and mixed fruit priced at Rs 20 for a 200 ml pouch.
Speaking on the launch, Carsten Kaisig, CEO, Capri-Sun, said, “Our vision is to bring joy and smiling faces to all kids around the world with Capri-Sun. Now with our licensee partner SDU Beverages, we have the opportunity to spread the fun and great taste of our product in the Indian market in which almost one third children are under 15 years of age.”
In its first phase the brand will be launched in metros with its presence at all leading retail chains.
Commenting on the partnership, Kishore Agarwal, Owner & MD, SDU Beverages, said, “We are very enthusiastic about the partnership with Capri-Sun and are confident of replicating its global success in India. Our decade long experience in manufacturing and marketing well known beverage brands would be an added value for Capri-Sun.”