'Cafe on wheels' Is Making Its Foray In India

Swedan based Wheelys, a first of its kind 'Cafe on wheels', is making its foray in India with its first organic coffee chain here.

Founder Evan Luthra told "Wheelys is based on the idea that we have to be absolutely different from other chains in every way possible. For example, the coffee chains already present offer chemically treated food products whereas we offer organic coffee. We are quite excited about our expansion. We are launching in five locations this month and plan to open five more every month. Our goal is to have 100 locations running before the end of 2018. Its about providing a healthier option to our consumers instead of just burgers and fries.

He also said "All our coffee and drinks are 100 percent organic. I personally like the waffles with different flavours and waffle infused shakes. We keep introducing new products. Recently we added homemade cookies and cold pressed fruit juices. Even the local delicacies are being introduced in healthier avatar like wheat momos and baked goods instead of fried. I believe the success mantra of Wheelys is the product range and low cost of franchise because of which Wheelys has expanded in over 40 countries in just two years”.
The brand is launching its first outlet at DLF Mall of India in October.