Cadbury launches 5 Star Chomp

Cadbury India, a part of Mondelez International, plans to enter the rough-chew segment in chocolates with '5 Star Chomp' this February.

The new chocolate bar will be available in 100,000 stores within one month of its launch priced at Rs 15 for 30-gm bar. Cadbury 5 Star Chomp will have ingredients like the popular caramel and nougat of 5 Star along with crunchy peanuts.

Siddhartha Mukherjee, Director, Chocolates & Media, Cadbury India, said, "It will be positioned as a sub-brand of 5 Star. The launch of Cadbury 5 Star Chomp is one of the biggest launches the category will see.”